Yamaha

www.yamaha.com/en/

Yamaha's history began when its founder, Torakusu Yamaha, repaired a broken reed organ in 1887. Shortly thereafter, he successfully completed the first reed organ.

More than 130 years after our founding in 1887, we defined the Yamaha Philosophy as the philosophical framework that underpins business management at the Yamaha Group.
Furthermore, in 2019, we established our new brand promise “Make Waves” to capture that special moment when our customers’ hearts tremble.

The Yamaha Philosophy is the philosophical framework that forms the foundation for business management at the Yamaha Group.
The Yamaha Philosophy is made up of the “Corporate Philosophy,” “Customer Experience,” “Yamaha Quality,” and the “Yamaha Way.”
The Corporate Philosophy and Customer Experience express different aspects of the meaning behind the existence of the Yamaha Group, while the Yamaha Philosophy serves as its foundation.
Yamaha Quality and the Yamaha Way serve as the driving force behind the Yamaha Philosophy, and are intended to offer guidance for Yamaha Group employees in their daily work.
We utilize the Yamaha Philosophy as a foundation to draw from, and try to think from the customer's viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history. Our goal in doing so is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.

The diagram of the Yamaha Philosophy

Corporate Chronology

1887	Torakusu Yamaha builds his first reed organ
1897	Nippon Gakki Co., Ltd. (current Yamaha Corporation) is established with capital of 100,000 yen
1900	Begins production of upright pianos
1949	Lists its shares on Tokyo Stock Exchange
1954	Establishes Yamaha Music School and holds pilot classes Produces its first HiFi player (audio product)
1955	Establishes Yamaha Motor Co., Ltd. (Splits off the motorcycle division)
1958	Establishes first overseas subsidiary in Mexico
1959	Begins production of sports equipment Begins production of electronic organ
1960	Establishes Yamaha International Corporation (current Yamaha Corporation of America)
1962	Begins recreation business
1964	Begins production of lifestyle-related products
1965	Begins production of wind instruments
1966	Yamaha Music Foundation is established Expands into Europe with the founding of Yamaha Europa GmbH, in West Germany
1968	Issues shares at market price for the first time in Japan
1971	Begins production of semiconductors
1987	Changes company name to Yamaha Corporation to mark the 100th years in business
2002	Establishes Yamaha Music & Electronics (China) Co., Ltd. Establishes Yamaha Music Holding Europe GmbH (current Yamaha Music Europe GmbH)
2005	Acquires Steinberg Media Technologies GmbH
2007	Establishes music entertainment business holding company
2008	Acquires L. Bösendorfer Klavierfabrik GmbH Acquires NEXO S.A.
2010	Renews Yamaha Ginza Building, a complex including shopping area, concert hall, music studio etc. Transfers shares of the lifestyle-related products subsidiary Completes integration of Japanese piano factories to Kakegawa
2012	Completes integration of Japanese wind instrument factories to Toyooka 125th years in business (October 12th)
2013	Establishes Yamaha Music Japan Co., Ltd.
2014	Establishes domestic musical instrument and audio equipment production subsidiaries after the split-off and merger Acquires Line 6, Inc. and Revolabs, Inc.
2015	Transfer of semiconductor manufacturing subsidiary
2018	Acquires Ampeg brand Constructs “Innovation Center” research and development base

Yamaha FLUTE YFL 212

Our Custom and Professional grade flutes have earned a reputation for exceptional quality, design, performance and consistency, thanks to the craftsmanship of our brass and woodwind workshops. Our Student models inherit many of the same hallmarks - but, to aid new flautists, our Student flutes are designed and shaped to encourage best-technique, as well as offering superb playability. For instance, we've designed the lip plate to guide beginners toward proper breath utilisation and keys with extensively tested dimensions and angles for optimum balance and easy playability. These and other details are some of the reasons why our Student flutes have become bestsellers worldwide.

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